A recognized expert in estate transactions, Daniella has been successfully representing estates throughout her career. She excels at identifying estate property value and in preparing estates for top-dollar sale.

Accordingly, Daniella has consistently achieved record-breaking sale prices on behalf of estates, and teaches staging and the art of estate marketing at the Real Estate Board of New York.

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Market Ready 

But if they’ve seen touched-up photos beforehand, with a bed in the bedroom, and a sofa and table in the living room, buyers “bring  with them that knowledge that everything they want would fit.” And she has never had a buyer react negatively to seeing a home  empty, she says, after viewing photos with digital furniture.  

Ilaria Barion, a former traditional home stager who now runs Virtual Staging by Ilaria Barion, said the computer opens up other  possibilities (as the accompanying photos show). “You can have a much more luxurious look,” she said. “The average seller, for  example, isn’t going to invest in moving a grand piano into a space” just to make it look better. But it’s easy to do digitally with a few clicks of the mouse. 

Virtual staging can also give old furnished apartments a new sense of style, Ms. Barion notes. “We can wipe out everything and put  new furniture in,” she said, adding that other services include “virtual decluttering” and “virtual landscaping.” 

Whether staging physically or virtually, she recommends focusing primarily on the living room and the master bedroom, and using  a few key pieces of furniture to make those rooms appear inviting, while leaving as much open space as possible. “The furniture  shouldn’t take over,” she said. 

Virtual staging is “like online dating,” she added. “If you have a good picture, you’ll get a date. And if you have a date, you just might  find a good match.”